Jewelry 2 Blog
One of the poles on the spectrum of sales video types is a sales video that sells the product experience, the product glamour, and the fun of owning the product, as opposed to the product specs. A sell the experience sales video is working to give the viewer the experience of owning the product, even as he is watches it on the screen. The video wants to make the sale a natural extension of that experience. It will only present facts and information that enhance the effect. To understand the potential power of this end of the sales video spectrum, watch the Cruzin Cooler Video.
Consider a leisure time surfer browsing the web; suddenly he comes across the Cruzin Cooler Video. The title catches his eye. He puts on his headset, clicks the button and relaxes in his chair to watch. Segment after segment of the video passes across the screen showing tiny motorized scooters carting ice cold beer and ice cold soda along the beach, at a camping site, to sporting events. Imagine watching the video at a time when you’re in the mood to go camping and picnicking, and now your mouth is watering, for one of those cold sodas, to break your thirst on a hot day. The cart looks fun, the vacation scenes enhancing, and if you’ve got the means, you want one. As the video ends Dawn Waggoner, the Cruzin girl invites you to call in and find out more.
Why are so many people going to call in or go to the website to get more information? People will call in because the video shows us the little Cruzin carts in action at the beach at picnics, at every possible scenario where they are fun. And more!
The carts, we find out, are not just for toting ice cold drinks to the picnic site. They’re for carrying your laundry to the cleaner, carrying your bags into a hotel, carrying your children, your dog. Fun, fun, fun, convenience, convenience, scene after scene, picnic after picnic, this is what the video presents. The video appeals to people who have the means to invest in fun and convenience. Buy me, the video says to the viewer, and I will add all this fun and convenience to your life.
There are sales videos that involve selling necessities to people who barely have the means. There are sales videos that involve selling something to a person who doesn’t need the product. And there are sales videos selling fun to people of some means who crave leisure and fun. This sales video is selling fun and is competing with a bunch of other videos also selling fun. It’s goal is to show viewers that their product will provide more fun than the competition’s product. The on screen fun is existentially pleasing, and hence for the moment irresistible.
One important point worth noting is that a video of this genre must go for a quick smooth close to the sale. Since the video is selling the product by appealing to a transient sense of pleasure, the close needs to be made while the viewer is in the mood.
This video reminds us that there is a large budget in the consumer population for fun and leisure. A sales video targeting the leisure set must successfully show that their product will enhance fun and leisure pursuits more than their competitor’s offering. The consumer, who is deciding how to budget his fun and leisure money will then decide if it is worth buying the item. If he does buy, it won’t be because of the specs or details included in the video. It will be because he wants to have the same moments of fun he is seeing on the screen, fun that is dependent on having that product.
Tags: fun and leisure, Leisure, Sales, sales videos, selling
Posted in Sales · September 8th, 2010 · Comments (0)
Lanyards round your collar. I don’t know where the concept came from to get a neck lanyard to hold keys or name badges, nevertheless they’re a great fashion accessory for a lot of people. Company safety policies demand that each member of staff wear an identification badge and what better means to fulfill the rule than slipping a lanyard about your neck and attaching your identification badge to it. Corporate is glad that you’re easily identified and also you are happy to meet the guidelines and not damage your outfits by sticking a pin or attaching something to your shirt.
Neck lanyards can also be a fad accessory and many on the web along with brick and mortar businesses sell various beaded lanyards in different colors, with attractive, sparkling beads. Through these handsome lanyards the librarian look using the black shoestring holding your reading eyeglasses around the collar is gone evermore. Just imagination, money and chutzpah will prevent you from showing your independence and taste through as many different eye-catching beaded lanyards that should place you apart from your fellow employees.
It really is interesting that the same object designed to indicate company consistency and inclusiveness may be changed into a way to demonstrate creativity and uniqueness with a little thought and desire for being distinctive. Whereas a few corporations will embrace the freedom to differ, while meeting the “spirit within the policy”, others will not approve and require the same neck lanyard be worn the same as everyone else is sporting. Fortunately lanyards are available in a surplus of colors as well as strap materials and with a bit of coaxing or maybe a well positioned hint at the company outing, anyone can enhance the design and appearance of the company name tag.
It is not simply business workers who have discovered one way to make a lanyard functional, but the teenaged populace has made great use of them as a key lanyard as a consequence lanyards have turn out to be a trend thing in addition to a status icon for adolescent males. The lanyard dangling from your front pocket is an indication that they’re old enough to drive and the marketing on the lanyard shows how cool or unhip they could be. It may seem risky and annoying to have the lanyard belt hanging in the breeze plus perhaps getting caught on things, but that is just part of the air of sporting a neck lanyard like a key chain.
Those young people do not understand it, but in later time that same neck lanyard that serves to show how wise they are will provide another purpose in maturity and again it’s going to be as a key lanyard. Placing the house key on a lanyard around their collar can help insure they bring to an end misplacing their house keys and do not lock themselves from the house any longer. It is remarkable how things we used in more youthful days can supply another function in our older years and once again be an emblem of condition and custom. But now the status is an example of need and help, not experience and valor.
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Tags: lanyards
Posted in Business · September 8th, 2010 · Comments (0)