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Naming your website after your domain may seem obvious to some of you, but you’ll be surprised to learn that not every site is named after the web name even when the webmaster owns that domain name.
Naming a site after its domain name is vital, for the plain reason that when people think of your website, they’ll think of it by name. If your name is also your URL, they’ll automatically know where to go. For example, when people think of StickyWebDomains.com, they don’t have to wonder what URL to type into their browser to get there. The name of the site is also the URL.
Suppose if your company (or website) is called “Acme”, but somebody else holds that domain name. Instead, you have some obscure domain name called, say, “mybusiness.com”. What happens when your customers, recalling that Acme has a product they want, type “www.acme.com”? They’ll end up at your competitor’s website. One lost sale.
In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that displays your site or business. There are just fewer things for your consumers or visitors to remember. Additionally, you don’t seriously think that they’ll try to memorise an unrelated URL just because you want them to, do you? The only people who’ll memorise it are you and your competitors who want to compare your prices.
What if you cannot get the domain name of your pick? It really depends on how committed you are to that particular name. If you have an existing brand name that you’re known for, you’ll probably not want to ditch that name just because you couldn’t get the domain name. After all, it took you a lot of time and money to start that name. If so, you might basically want to try to buy over the domain name from the current holder. Check up the “whois” information for the domain, and contact that person listed to see if they’re agreeable to sell it. You probably should be informed that they are likely to want to charge a higher fee than you’ll normally get when buying new domains (assuming they want to sell it in the first place).
However, if you’re just starting out, you might prefer the cheaper alternative of trying to get a domain name first, and then naming your website (or business) after the domain that you’ve acquired. So if you’ve acquired, say, the domain name “acme.com”, then your website and business might be named “Acme” or “acme.com”. I know this seems a bit like putting the cart before the horse, but that’s the reality if you don’t want to lose out on the Web.
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Tags: buy domain name, domain aftermarket, domain broker, purchase domain name, register domain name
Posted in Domain Names · September 2nd, 2010 · Comments (0)
This guest post was written by David Leonhardt, a multilingual SEO consultant based in Canada.
So you’ve decided to market to an international audience. What to do about all those languages. What to do about all those nationalities? Should you stuff them all on a .com domain? Or should you set up a country-specific domain for each language and/or country and/or currency?
The answer is even less simple than the question. As a multilingual SEO consultant, I can help you make that decision. How you approach a multi-national, multilingual market will depend on a number of factors:
- Languages in which you can serve your customers
- Countries to which you can ship
- Countries you wish to target (even if you can ship everywhere, some countries might naturally be more – inclined to purchase your product or services)
- Currencies you accept
- How well you are set up to manage multiple websites.
This article will address strictly the aspects related to country domains, such as .ca for Canada or .fr for France.
Consider Latin America, where .com typically means “international”. There is a certain trust level that comes from dealing with a big international company and .com confers that trust. A local company could be a hole-in-the-wall outfit and sometimes people are shy to trust their money to them over the Internet. On the other hand, a local domain gives a local presence, if that is the image you are trying to project.
Next consider Europe, where .com is very often seen as “American”. Europeans often see Americans as brash and chasing a quick buck . As such, .com often makes people feel uneasy about trusting a website, whereas a local domain feels more trustworthy.
Consider Canada, which views .com much as Americans do – as the default for a website. Canadians don’t really distinguish between .ca and .com most of the time, since so many local websites are .com, and they are just as likely to type in .com even when they hear or read .ca.
There are unquestionably competitive advantages in the search engines from using a country-specific domain. I have often had Canadian client websites rank much higher at Google.ca than at Google.com, just because the domain is Canadian. I have seen this also with .fr and .co.uk websites. This is important, because Google serves up the local version of Google to anyone it identifies as being located there. So at my desk, Google defaults to Google.ca except when I search through the Google Toolbar. For this reason, I have an SEO Ottawa website specifically for the domestic market.
There is another advantage to country-specific domains – you can address people with their own currency. This can be important even when language is not a barrier. I have noticed that Canadians like to see their real costs without having to do calculations. This is even more pronounced among the British, and I assume it is also among Australians.
But too many domains are hard to manage, so sometimes it is much easier to put everything on a single .com corporate website. As I said at the beginning of this article, the answer is not simple.
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Tags: international
Posted in Domain Names · July 30th, 2010 · Comments (0)