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Utilizing videos in your chiropractic marketing is becoming a popular method to communicate important info with folks not only in your diminutive corner of the world but all over. Making videos with content rich keywords in your chiropractic marketing can also assist push your business to a higher level.
From personal experience, I know that I really love watching videos on blogs, on Facebook and even searching YouTube for teaching lessons on how to do things myself. There is so much information available online that you can just about learn how to do anything in regards to social marketing, building a website or setting up a blog. Videos are a wonderful technique to set a connection between you and your chiropractic patients and potential clients. Here are a few painless technics to utilize videos in your chiropractic marketing and social networking.
Using videos in your blogs: Making it personal provides you the edge when communicating with your audience. Providing information with viewers not only captures attention and stirs up curiosity and it opens a window making an immediate connection and familiarity, just as if you were having a banter with them in your workplace.
Websites: Placing a video on one of your website pages is uncomplicated to do but you will perhaps like to maintain this a bit more professional.
Landing pages: A short video used in this instance is great because it gives you the chance to talk to a potential patient before they head to your website.
Connecting videos on Faceboook: If you’ve jumped on board the social media train then you possibly have a Facebook page.
Linking videos on Twitter: Might as well have a twitter page too, this is where giving videos gets really painless, with a easy retweet any or all of your contacts can retweet your video link to all of their followers.
There are several teaching lessons thru the internet to teach you how to create your own videos. You don’t have to be an expert, start small with an opening video from you to your viewers. Later on when you become more relaxed with talking in front of a camera you can increase your content.
The content doesn’t always have to be connected to chiropractic marketing, but something you have achieved and can share with others. For instance, I learned how to format a twitter background from a lesson made by a man whose profession is real estate, but he employed that class to assist others and in turn he used it to network his business.
Adding videos to your current chiropractic marketing efforts only intensifies the chance of being seen by people seeking for great chiropractic care and even those who aren’t aware of chiropractic and all of its benefits.
Tags: chiropactic marketing, Chiropractic, Facebook, video, youtube
Posted in Chiropractic · July 24th, 2010 · Comments (0)
Do you have a decompression table in your business? If not, are you contemplating about getting one?
For years there has been quite a bit of hoopla in chiropractic around spinal decompression equipment. Attempting to arrive at the bottom of things is at times a difficult chore.
Firstly, let’s take up a few matters some chiropractors have with decompression.
It’s not infrequent for people to verbalize “that’s not chiropractic, then I’m not getting one of those.” Well, this guy is right, spinal decompression is not chiropractic. If you’re objective is to have a fine-tuning only practice without any instrumentation or electronic contraption, then you should not obtain a decompression table.
However for chiropractors who wish for the best means to aid their patients, a spinal decompression machine is the #1 therapy tool I propose. Why do I vouch for it so much?
Two reasons…
#1.) It aids herniated/bulging/degenerative disc clients improve in ways that no adjustment can. A number of folks will contend that their method can achieve the same target. I’ve not researched every chiropractic technique available, but I’ve yet to encounter one that can pull on the pelvis of a patient with 80lbs of pressure, alternating between relaxing and pulling each 30-45 seconds for a total of 15 minutes.
#2.) The spinal decompression marketing for this is so easy to do. No, not because it’s a fancy piece of apparatus. Not because it’s a gimmick. But because the individuals who are suffering from disc problems are frantic for a solution. Suppose you’re faced with a lifetime of injections, risky pain medication and/or surgical fusion of your spine, how hastily are you going to try something non-invasive like spinal decompression?
Realize, #2 would be trivial if decompression didn’t function well. Morally it has to work before you can market that it does.
The Negative News
Unhappily, some hyped up marketing a few years back in truth modified what chiropractors thought of spinal decompression. Many doctors thought “true spinal decompression” could only be found in spending $100k on a table. Assuming you believed this, then the only 2 options were to either send a house payment every month for this table or not pursue decompression in your practice because it was beyond your budget.
Some states look for means to prevent chiropractors from using spinal decompression, stating it wasn’t in their extent of practice.
Central: Spinal Decompression Marketing Is Key
Don’t squander a ton on a table, and overlook to advertise the thing. You have to promote it for what it does, otherwise it’s simply an expensive traction table sitting in your office collecting dust. This is why I wrote the decompression ads in The Ultimate Chiropractic Ads. It was difficult to discover just spinal decompression marketing that wasn’t puffed up, so I learned to write my own. And they have done very well.
Tags: chiropractic marketing, Decompression Marketing, spinal decompression advertising, spinal decompression marketing, spinal decompression tables
Posted in Chiropractic · June 29th, 2010 · Comments (0)